Cookie Policy

Effective Date: July 5, 2026 | Last Updated: July 5, 2026

Important Notice: This Cookie Policy explains how Chuys and its website newchuys.click use cookies and similar tracking technologies when you visit our website. By continuing to use our website, you consent to the use of cookies as described in this policy.

1. About This Cookie Policy

Welcome to newchuys.click, operated by Chuys. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, why we use them, and how you can control them.

This policy applies to all pages and features available on our website newchuys.click, including our online food ordering services, menu browsing, reservation systems, promotional pages, and any other digital content we provide to our customers across the United States.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect, use, and protect your personal information in accordance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored in your web browser and allow the website — or third parties — to recognize your device and remember certain information about your visit, such as your preferences, login status, shopping cart contents, or browsing behavior.

Cookies were designed to be a reliable mechanism for websites to remember information or to record your browsing activity. They have become a fundamental part of how the modern internet works, enabling faster page loading, personalized experiences, and enhanced functionality for users.

2.1 How Do Cookies Work?

When you first visit newchuys.click, our web server sends a cookie to your browser, which stores it on your device. The next time you visit our website, your browser sends that cookie back to our server, allowing us to recognize you and remember your preferences or session information.

Cookies can be set by the website you are visiting (known as first-party cookies) or by third-party services that are embedded in or linked to the website (known as third-party cookies). Both types may be used on our website.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar technologies on our website, including:

Web Beacons (Pixel Tags): Small, transparent image files embedded in web pages or emails that help us track whether you have opened an email or visited a specific page.
Local Storage: A browser-based storage mechanism similar to cookies but capable of storing more data locally on your device.
Session Storage: Temporary data storage that is cleared when your browser session ends.
JavaScript Tags: Code snippets that collect information about your device and browsing activity on our website.

3. Types of Cookies We Use

We categorize the cookies used on newchuys.click into the following four types based on their purpose and function:

3.1 Essential Cookies (Strictly Necessary)

These cookies are absolutely necessary for our website to function properly. Without them, core features such as page navigation, account login, online ordering, and secure checkout would not work. Because they are strictly necessary, they cannot be disabled without significantly affecting your experience on our website.

Essential cookies do not collect personal information for marketing purposes and are not used to track your browsing activity on other websites. They are typically set in response to actions you take, such as logging in to your account, adding items to your order, or filling out a reservation form.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They collect information such as which pages you visit most often, how long you spend on each page, where you came from before arriving at our site, and what errors you may encounter. This data is aggregated and anonymized, meaning it is not used to identify you personally.

We use this information to improve our website's performance, layout, and content — ensuring the best possible experience for all visitors to newchuys.click.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make — such as your preferred language, your location (for finding nearby Chuys locations), saved menu preferences, or whether you've previously dismissed a notification. These cookies make your experience more personalized and convenient.

While not strictly essential, functional cookies significantly improve the usability and efficiency of our website for returning visitors.

3.4 Advertising and Targeting Cookies

Advertising cookies, also known as targeting or marketing cookies, are used to deliver advertisements that are relevant to you and your interests. These cookies track your browsing habits across our website and other websites to build a profile of your interests and show you targeted ads.

These cookies are typically placed by third-party advertising networks — such as Google Ads and Meta (Facebook) — with our permission. They remember that you have visited our website and may share this information with advertisers and other organizations. You can opt out of advertising cookies using the tools described later in this policy.

4. Specific Cookies Used on newchuys.click

The following table provides a detailed breakdown of the specific cookies we use on our website, their purpose, type, and duration:

Cookie Name	Provider	Purpose	Type	Duration
`_session_id`	newchuys.click	Maintains your active session while browsing, enabling features like the online ordering cart and login status.	Essential	Session (deleted when browser is closed)
`csrf_token`	newchuys.click	Provides security protection against cross-site request forgery attacks when submitting forms.	Essential	Session
`user_preferences`	newchuys.click	Stores your site preferences such as language, location, and display settings.	Functional	1 Year
`cookie_consent`	newchuys.click	Records whether you have accepted or declined our cookie policy to avoid repeatedly showing the cookie banner.	Essential	1 Year
`cart_data`	newchuys.click	Saves items you have added to your online food order so your cart persists between pages and visits.	Functional	30 Days
`location_pref`	newchuys.click	Remembers your preferred Chuys restaurant location for a faster ordering experience on return visits.	Functional	6 Months
`_ga`	Google Analytics	Distinguishes unique users on our website by assigning a randomly generated identifier. Used to calculate visitor, session, and campaign data for site analytics reports.	Analytics	2 Years
`_gid`	Google Analytics	Distinguishes users on our website. Stores and updates a unique value for each page visited, used to count and track page views.	Analytics	24 Hours
`_gat`	Google Analytics	Used to throttle the request rate to Google Analytics servers — limits data collection on high-traffic sites to prevent server overloads.	Analytics	1 Minute
`_gcl_au`	Google Ads	Used by Google Ads to store and track conversion events — measures the effectiveness of our advertising campaigns on Google services.	Advertising	3 Months
`_fbp`	Meta (Facebook)	Used by Meta to deliver, measure, and improve the relevance of advertisements on Facebook, Instagram, and other Meta platforms.	Advertising	3 Months
`_fbc`	Meta (Facebook)	Stores information about the last click-through from a Facebook ad to our website, used for conversion tracking and ad effectiveness measurement.	Advertising	2 Years
`IDE`	Google DoubleClick	Used to target users with relevant advertisements and to track ad performance across the Google Display Network.	Advertising	13 Months
`NID`	Google	Registers a unique ID that identifies a returning user's device and is used for targeted advertisements.	Advertising	6 Months

* The above list reflects our current cookie usage and may be updated periodically. Please check back regularly to stay informed about the cookies we use.

5. Third-Party Cookies and Services

Some cookies placed on your device when visiting newchuys.click are set by third-party service providers whose services we have integrated into our website. These third parties have their own privacy and cookie policies, and we encourage you to review them directly.

Key third-party services that may place cookies on our website include:

Google LLC — Analytics, Ads, Maps integration for location services. See Google's Privacy Policy at policies.google.com/privacy.
Meta Platforms, Inc. (Facebook/Instagram) — Advertising pixels and social sharing buttons. See Meta's Cookie Policy at facebook.com/policies/cookies.
Online Ordering Platform Providers — Third-party vendors who power our digital ordering and reservation systems may also set functional cookies necessary for their services to operate.

We do not control the cookies set by third parties and are not responsible for their content or privacy practices. We recommend reviewing their individual policies for full details.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or decline cookies. You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to:

Accept all cookies (default setting for most browsers)
Block all cookies
Block only third-party cookies
Notify you when a cookie is being set
Delete all cookies when you close your browser

Instructions for managing cookies in the most popular browsers are available at the following links:

Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org
Apple Safari: support.apple.com
Microsoft Edge: support.microsoft.com
Opera: help.opera.com

6.2 Opt-Out Tools for Advertising Cookies

You can also use the following opt-out tools to limit the collection of your data by third-party advertising networks:

Google Analytics Opt-Out: Install the Google Analytics Browser Add-On at tools.google.com/dlpage/gaoptout
Google Ads Settings: Manage your Google advertising preferences at adssettings.google.com
Meta (Facebook) Ad Preferences: Adjust your Facebook ad settings at facebook.com/adpreferences
Digital Advertising Alliance (DAA): Opt out of interest-based advertising from participating companies at optout.aboutads.info
Network Advertising Initiative (NAI): Opt out of targeted advertising at optout.networkadvertising.org
Your Online Choices (for EU/UK users traveling to the US): youronlinechoices.com

6.3 Mobile Device Settings

If you access our website on a mobile device, you can manage advertising-related settings through your device's operating system:

iOS (Apple): Go to Settings > Privacy & Security > Tracking to limit ad tracking.
Android (Google): Go to Settings > Google > Ads to opt out of personalized ads.

7. Impact of Disabling Cookies

Please Note: Disabling certain cookies may negatively affect your experience on our website and limit access to some features and services.

If you choose to disable or block cookies, the following impacts may occur:

Essential Cookies Disabled: Core website functions such as online ordering, account login, reservation booking, and secure form submission may not work properly or at all. We strongly recommend keeping essential cookies enabled.
Functional Cookies Disabled: Your preferences will not be saved between visits. You may need to re-enter your location, preferences, and other settings each time you visit our website.
Analytics Cookies Disabled: We will not be able to gather data about how you use our website, which may limit our ability to identify and fix technical issues or improve our content and user experience.
Advertising Cookies Disabled: You will still see advertisements online, but they may be less relevant to your interests. Disabling these cookies does not mean you will see fewer ads — only that the ads shown to you will be less personalized.

We respect your right to control your data and cookie preferences, and we are committed to providing the best possible service within your chosen settings.

8. Cookie Policy and Applicable Law

As a business operating in the United States, our use of cookies and similar technologies is governed by applicable federal and state laws, including:

Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding transparency and fair information practices in digital advertising and data collection.
California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): California residents have specific rights regarding their personal information, including the right to know what data is collected, the right to delete data, and the right to opt out of the sale or sharing of personal information. Advertising cookies used for cross-context behavioral advertising may be subject to these rights.
Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under 13 years of age, and we do not knowingly use cookies to collect personal information from children.

If you are a California resident and wish to exercise your rights under the CCPA/CPRA regarding data collected through cookies, please contact us using the details provided in Section 10 of this policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, new services we introduce, or updates to applicable law. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a banner or notification on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of newchuys.click after any changes are posted constitutes your acceptance of those changes.

Archived versions of this policy may be made available upon request by contacting us at the details below.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the information below:

Chuys — Contact Information

Business Name: Chuys
Website: newchuys.click
Email: [email protected]

We aim to respond to all inquiries within 10 business days. For requests related to your privacy rights under the CCPA/CPRA or other applicable laws, please indicate this clearly in your communication so we can prioritize and process your request appropriately.